News & Updates

The Wine Guild's latest news and events
View updates by category:

Ladder Branding in the Wine Industry

Ladder Branding: Yalumba and Viognier Ladder branding is central to appropriate wine marketing. Yalumba’s wine marketing of Viognier is a good illustration of successful ladder branding.  I will explore that in this article. Yalumba is a successful winery which has occupied the Australian Viognier space. They have done this in a convincing fashion since around Read more…